July 16, 2013 Posted by igadmin in blog

How the Internet Has Changed the Business World

Before the internet technology was born, the business world operated in a very different way. Pre-internet technology, when a business opens their storefront, they make use of local papers for advertisements and perhaps get in touch with networking organizations in their locality. Afterwards, business owners wish and hope hard that they were spot on with their assessment that what they sell is needed by local consumers. But with the birth of internet technology, things changed.



How did the internet change the world of business?

It’s a Global Market Now


If in the past, businesses relied or depended solely on their band of loyal local customers to survive, this is no longer the case. The internet has opened wide a door of vast opportunity to entrepreneurs, allowing them to market their products and services in a global scale.


A New Way of Communicating


No one can deny the fact that the internet has made the world smaller and it has broken down a thick wall that separated the business world and its consumers. With the advent of the internet technology, businesses became more open and connected to the consuming public. Businesses have taken advantage of the communication tools such as email and instant messaging the internet has brought about therefore improving the ability of businesses to communicate with employees, customers as well as associates.


The World of Telecommuting Came to Life


Thanks to the internet technology a new world, referred to as telecommuting, came into the picture. Many businesses have embraced telecommuting in which employees can work from the comfort of their home using equipment provided by their company. In doing so, a business is able to cut overhead expenses as less office space and utilities are needed for its day to day operation. Telecommuting would have not been possible if not for the wonderful world of the internet technology.


Marketing Online


It is no longer surprising to see that businesses have put up websites. Since almost every consumer surfs the web, it is only a smart move to make your business available on the web too. In this day and age, when the competition is at a global scale, a business must stay on top of their customers’ needs and wants and deliver them. Businesses have put up surveys, questionnaires, feedback forms, subscription options and a platform for comments on their website so they can monitor what these needs and wants are.  


Advertising Online


The internet has given businesses a chance to reach almost all parts of the world. By putting up a website, banners and with the use of SEO, a business can establish a strong presence online and therefore reach millions of potential customers worldwide.


A More Convenient and Effective Collaboration


The internet has given a simpler platform for businesses and professionals to collaborate with each other. Webinars or internet seminars have turned project collaborations a breezy task.


Research Made Easy

Research is very important for any business. The internet can be very helpful when researching new ideas for products and new ways of making products as well as pricing information. Any business who wants to dominate their industry would wisely use the internet to research their competition and get to know what they are up to. The internet will also be very helpful when one is planning to put up an expansion of their business for a particular location. Information on the locality’s population, its needs and ideal products and services best for the area can be gathered from the web.


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