How can you keep you with these demands? Do you have some ideas about how your hotel is doing this? Let us know, we'd love to hear about them, and we might even be able to give a helpful suggestion or two ourselves.

Thanks to the creditdonkey for the location of this amusing and informative history of hotels infographic.

From our support section in our website, the full description of the services for our tiered level support solutions, our bi-lingual call technicians will be able to handle any sized property; from a 40 room boutique hotel in Cabo San Lucas, a 2,500 room complex in the Riviera de Maya or a 300 room business hotel in Ciudad México, we can handle your business.

Below is a summary of our Tiered services. 

Tier 1 Support includes 9am-6pm CST Bi-lingual Support via Live Chat, Email, Trouble Ticket System, and self assist frequently asked questions. Through interactive chat sessions guests can view their entire trouble ticket history and review how their past problems were resolved. A log of each end user's problem and solutions is stored and is readily accessible through an online ticketing system.  This option is excellent for hotels that don't want or require phone service.

The tier 2 package includes all of the items included in our Tier 1 support, PLUS 9am-6pm CST, Mon-Friday Toll Free telephone access to our Bi-Lingual support technicians. 

Our Tier 3 package is our most robust support available as it provides around the clock service for enterprise clients that demand 24x7 access on a 365 days a year basis. Our core clients are hotels, and we know that their guests demand the best service while on vacation. Their needs are usually too complicated for the Front Desk staff, and too distracting for already busy IT staff. Let us take off some of your load by handling these Internet connectivity related requests at an affordable monthly price.

Our support packages are easy to implement, and can be terminated on 30 days notice. We're so confident that you'll be happy with our service that we're offering the first 30 days for free with no obligation to continue. 

Call +52 998-282-8104 or email us today at info@gemm.tv for a free consultation and flexible pricing options.

Tazo's, as explained by Wikipedia, are round or octagonal disks which can be found inside a bag of Frito Lay chips.  The object of the tazo is each one has a score, and players can play each other to win, trade them, or collect the tazos. In Mexico, tazo's are very popular with the school children. How do I know this? Because both of my sons are completely obsessed with collecting these round seemingly worthless pieces of plastic. So much so, that my youngest son will collect money for weeks, and then when he is allowed, go to the local store and buy as many small bags of chips which are so marked as having a tazo inside as he can afford. Once he has them, he'll proceed to open the bags, pretend to eat some of the chips just to access the tazo. When I noticed this, I couldn't help but be impressed by this marketing. Each bag of chips by Frito Lays in Mexico costs between 6 and 8MXN pesos, nearly half of $1 USD. The tazo itself is likely close to nothing if it's mass produced but is the item most valued in the bag by him, and the other children I see playing with them on almost every street corner. My son told me of a child in his class that collected the tazos and had nearly 100. Wikipedia tells of a person that's been collecting tazos for 20 years, and has nearly 2M of them. Excuse me? 2 Million pieces of plastic, a life's work? 

The concept of having a free prize inside is not new. Seth Godin wrote a marketing book called Free Prize Inside which spoke of the importance during the early days of Internet marketing of the benefits on offering something for free inside your web service or product. A few of the more famous companies that also employ(ed) this strategy successfully are Cracker Jack popcorn, and the British Christmas Cracker which contain a paper crown, riddle, and a prize inside. As a Christmas tradition in our house, recently we remarked at how much of a success these crackers provided at a recent Christmas celebration as we each read each other's jokes, and played with the toys or prize that came inside. These prizes entertained our table for at least half of the meal. 

What does all of this have to do with hotel Internet, and being a hotelier in Mexico? Well, our company has a few prizes we're developing and currently strengthening for 2012, and it relates to the concept of having a free prize inside. After building our social media presence and educating ourselves on some of the more prominent social media platforms, I was surprised at the amount of tweets and noise being made by upset hotel guests at either the speed, or the lack of service when it came to hotel Internet. It's no secret that Internet may become as important, or even more important than having lights inside the hotel. Guests simply expect to have Internet and that it be as good as it is in their homes. As devices like the iPad come out, and people start traveling with 2 or 3 devices that need to be connected, the demand for top tier Internet equipment, and more particularly service, become more essential.

It's not enough for an Internet provider such as ourselves to provide the best commercial equipment, or to even back it up with excellent 24x7 bi-lingual support. We need to have a tazo inside, and that's the part we're working on. We have a number of included services including our iGemm Hotel application, our iPad rental solutions, and managing our support center to offer it as a stand alone service. For 2012, we'll be working on these tazo services, strengthening them, and focusing on how to make them so appealing that the hotelier will be buying into our services just to get that precious tazo.

Does your hotel have a tazo inside? Will you be working on making it more desirable in the upcoming year? Leave us a comment, we'd love to hear about your ideas. 

The premise behind providing this work habit is based upon the Italian economist's Vilfredo Frederico Damso Pareto's 80/20 principle, otherwise known as "The Vital Few and Trivial Many Rule". This principle was broken down and brought into mainstream marketing by Richard Koch's book, The 80/20 Principle: How To Achieve More With Less, which is a highly recommended read if you're interested in furthering your understanding on the topic. 

Here are some 80/20 rule applications which may apply to your hotel's business environment.

• 80% of your IT problems come from 20% of your IT infrastructure. For example, there's a particularly nasty phone Integration that was done sloppily by your predecessor. If you focus your energy on this poorly built phone system, you'll resolve 80% of your problems, and free up a huge bank of time to focus on furthering and bettering your hotel's IT.
• 80% of your hotel's lead generation comes in from 20% of your marketing expenditures or advertising channels. Hone in on where this majority of leads are coming from, divest in the other 80% that's not working and redeploy into the channels that are working. 
• 80% of your hotel guests complaints come from 20% or less than a specific area of your business. An example of this could be that 80% or more of your guests complain about slow Internet, or poor WiFi coverage. If you focused your energies on correcting this problem, those complaints would dry up, and you'd be able to focus your energy on the next area that guests complain about.

The examples here could go on, but the main idea is that you take this principle and break down any aspect of your productivity or area of business. In the case that I am about to layout, we asked ourselves 

• what are the areas that our customers most would like us to focus on?
• What are the areas of our business which provide the most revenues, and therefore should require the 80% of our attention?

After a few hours of analyzing your business, you'll be able to see a trend on the areas that provide the most revenues for your business, and therefore should present the areas with the most opportunity. For most hoteliers, promotion of their hotel should probably fall into the 80% category. For us, sales and marketing, and promotion of our services is a central focus, but for our example we will break down the project for the beleaguered IT manager who has become exasperated from support requests on the phone system.

Here is when Basecamp really becomes your friend, and no, I am in no way affiliated with 37signals. It's a great economically feasible tool available to any size department or company.  We can now set up a project in Basecamp, and using the Time Tracking tool, we can determine what we should be spending 6 hours of our 8 hour day working on this project, until it's done. Using the excellent project management tools designed in the Basecamp project management system, you determine that this project should take 2 months to complete.

Whether you are actually doing the work, or managing it, doesn't matter but you can set up a rough due date 2 months out.

Then comes the fun part.

At the end of each day, take about 2 or 3 minutes to fill out the Time Tracking log on how many hours you actually spent on each of your designated categories. I find this to be enormously helpful, and clears away the clutter of my day which can so easily distract.  Did I really need to be checking my email 15 times in one day, and responding so quickly? Did I need to be commenting on Facebook for 45 minutes? Yes, I was trying to promote my Hotel services, but did I really accomplish anything?

You will start seeing the bigger picture when you break your day down this way, and it becomes apparent to obvious how you should be honing our productivity down to the near minute on what really matters. Another marketing guru that I admire broke it down similarly with a sand, pebbles, rocks analogy. The premise was the same, your day should be focused on tasks that are usually the hardest but accomplish the most. Using Basecamp's time tracking feature highlights just how effectively you were using your day when you look back on a month of time entries. How much time was actually devoted to the phone project each day? If you still aren't done with that project at the end of 2 months, likely the answer can be found in your time entries.

Do you have any experience with time management? Other ideas that weren't touched on here? Please let us know, we'd love to hear about them.

The Grand Oasis Playa Cancun, in Cancun, Mexico, is an exclusive 5-star All-Inclusive Hotel, with around 400 rooms and aimed especially at relaxation, leisure and fun holidays. It has several swimming pools, a modern spa, direct access to the beach and offers the possibility of playing golf on some of the best courses in the Caribbean.

The hotel is situated in the heart of the Cancun hotel area, right on the beach front and just 11 kilometres from the international airport. The hotel is built next to Delfines Beach, with its very fine white sand and transparent waters, characteristic of the Caribbean Sea. The resort is the perfect setting to enjoy leisure, fun and relaxation holidays, and is located in an idyllic spot to enjoy the beach and the paradisiacal surroundings of Cancun. With business conference centers fully equipped to handle the most demanding professional conventions, you can feel confident that your business demands will be met.

Our other hotel is the Royal Sunset hotel, located also in Cancun. The Sunset Royal All Inclusive Resort, is located facing the Caribbean sea, settled on perfectly white beaches; in the heart of the world famous zone of entertainment of Cancun, Mexico. The resort offers 204 Deluxe rooms with air-conditioner, safety deposit box, mini-bar, swimming pool with 4 jacuzzies, Spa, Bars with national and imported liquors, 3 restaurants, room service, Open Air Theatre with Dinner Shows daily activities program. There you can also enjoy full exchange of the All Inclusive benefits between Sunset Royal and Sunset lagoon.

Deciding what type of campaign is important, and it's critical to think about who is your target customer. Can you write a few ideas down about your ideal client. How old are they? where do they live, are they from a certain geographic location? Thinking about this, help you narrow your focus on the type of prize you want to select, becuase you'll want to select a prize that is attractive to your ideal hotel guest.

Picking a promo application is important too. You want to make sure the contest can go viral, meaning it's easy to share through social media. The application we selected was WildFireApp because we'd heard a lot of good things about it. They have a number of flexible pricing options, but after checking from the social media experts at SME, we found a few others you can try as taken from their website. A wide variety of third-party apps offer promotion services that meet Facebook’s rules. Check out any of the following:

Fanappz

Vitrue

BuddyMedia

Votigo

ContextOptional

BulbStorm

NorthSocial

Momentus Media

Friend2Friend

Strutta

Offerpop 

PromoBoxx

Freepromos (currently 400k monthly active users!). Free for Pages with fewer than 5,000 fans. 

OK - you've picked an ideal demographic for your guests, you selected a great prize to spark their interest, and selected a great promotional application that allows your users to help spread the word. Is the work over? Heck no! It's time to promote, and as we always say - marketing is 20% content creation, and 80% promoting. So here are some of the top areas that you should be focusing your promotion.

1. Facebook: Without a doubt, you need to be on facebook. Start by putting a post in your stream to make your current or previous guests aware of what you are doing. In our metrics, we found a 60% conversion rate, as compared to 40% on our website, and 2% using twitter and email. Where do you need to be? www.facebook.com 

2. Facebook Ads: We've found that facebook ads is a cost effective way to get your voice out to where people are - Facebook. With 700 Million users, facebook is the place to be on the web. Try running 4 or 5 different versions of your ad that target different demographics, use different Ad Copy, use different photos, and target different locations. We're pretty sure you'll be happy with the conversions on your campaign from facebook users.

3. Your Hotel Blog: What? You don't have a hotel blog? Start one - blogging is a great place to get the word out on what's happening at your hotel, and to get away from the corporate feel of being in a large chain. A blog is also a great place to promote your sweepstakes.

4. Email List - Go through your email list as well of past and current guests and make them aware of your promotion. One note we will mention is that we found email much less effective than facebook, but it still needs to be done. Try sending the email out on Saturday morning when you're not competing so much for your readers attention, and they have time to sit down and ready through their messages.

5. Craigs List: We found an interesting lead in our research that came from the red jewel. Craigs List can be a great place to get local readers attention which could work well for a restaurant or spa promo where the entrants don't need to be actual guests.

6. Video:  Create a video about your promotion, and you don't need to get fancy. Definitely having some video, it better than having no video especially when it comes to sharing on Facebook. People love to see video, pictures are also good. 

7. Show it off! Make the sweepstakes prominent in your hotel marketing. Make it the default landing page on your facebook business page. Put a large banner on your website, how ever people access your marketing information online, make your campaign visible.

8. Find a partner: If you can find affiliate networks or partners to help with the branding, use them. It always helps to hear from another source someone promoting your business.

9. Tweet it:  We'd not be complete if we didn't mention twitter, as some hotels have a strong twitter presence. While not as graphic as other social media platforms, it's a great idea to get it out on twitter among your followers.

10. PR it:  It's important that you not be bashful about how great your promotion is. Talk it up, and act like you're a rock concert promoter. Talk about the event weeks in advance and build up to the final winners selection. When the winners have been selected, do a little video with them about how well it went, and how they enjoyed the promotion.

These are just a few tips that we found to be the most useful. Keep track of your daily metrics so you can monitor what is working. If you sent the news out to a certain group of people, and the entrants spiked, try the same technique.

If you have some ideas of your own, let us know about them. We'd love to hear about them.

Everyone writes emails, and of course reads them as well in this day and age. If you are like most people, you receive hundreds of emails every day, and of those, half of them unwanted (spam). What does that mean? Your guests are having the same problem. It's critical that you pull your readers attention to your email, because it will be competing with hundreds of others and all you have is that one subject line to do it.

Subject Line 101 -

Since the Subject Line may be the only chance you have of capturing a new lead, or a previous guest you should be spending almost as much time thinking about the best subject line as you do on the content itself. For our own trials, we once sent out 900 emails, without a single response. Yikes! We went back to the drawing board, and started sending out in smaller batches and playing around with the Subject Line to get better open rates.

Examples of what not to do - and we're guilty ourselves of a few

1. Hotel Newsletter - Seriously? This is going to be the first email I delete when I look at my flooded inbox in the morning.
2. Drink Specials - Same deal - boring and cliche.
3. Guest Upgrade - Sure it may be concise and say what you intend, but how would you respond to this if it came to you? Me? delete, delete.

Authority Rules and ProBlogger Chris Garrett sent out a white paper on 101 great headlines to write - we will give a few examples that he likes below. Are you employing these tactics? If not, check out his blog to get more great updates. He should know, he's been sending out emails and building a successful newsletter with over 30,000 subscribers for 11 years.

1. X Ways to Travel on a Budget
2. How to find the Best Hotel Deals
3. Who else wants to ___?
4. Finding your perfect vacation
5. X Secrets the travel experts don't want you to know

These are only 5 from his guide, but you can get the idea. Create interest, and make them want to click through. For the same reason we wouldn't  walk out of a bad movie, we just want to know how it all turns out and will click on the subject line to find out what it is all about.

Another rule is stick to professional titles, don't stoop or debase your brand which may seem obvious, but no kidding, we found real life examples from Spirit Airlines, we don't recommend them.

• Have you seen our Weiner? 
• We're no Virgin! We've been cheap and easy for years. (Presumably a pun on Virgin Airlines, but such poor taste!
• Check out the oil on our beaches. (This right after the Gulf Oil Spill, and from a company with millions in plane assets, throwing away their marketing credibility.)

There's nothing wrong with going for a little shock value, but just use common sense, and dropping a celebrity's name never hurts, especially if they were recently seen hanging out at  your hotel's spa.

Have a Call-to-Action

In terms of importance, having a call to action is the second most important thing. We are writing our own email piece right now, and I just read the copy from our sales team, we were all going back and forth on the text, when we noticed that there was nothing actually we were asking the readers to do! The call to action should send them to a place where it's easy for them to perform the action you want them to do.

Examples of a Call-to-Action that work

Join our Facebook Page to get your special - This link should go directly to a Facebook landing page, where your user only needs to click the Like button to join your FB network.

Win a Free iPad if you sign within 30 days! This is our latest Call-to-Action and we will be sending our readers to a specifically designed landing page where we gain the information we need to call back the contact and start working on closing a lead.

Join our Hotel Newsletter and receive a Free Nights Stay - This is a great Call-to-Action because it allows the hotel to up sell to the guest additional nights and food and beverage packages during their stay.

You have people's attention, you spent all that time writing great copy for your email, make sure they know what you want them to do, and make it as simple as you possibly can. The amount of time people have before they get bored or annoyed is shockingly low.

Boring Content

We use a service called Vertical Response. It's an email company that manages mail subscriptions and opt-in email. They're big, and they have millions of users, they know email. Recently they sent some tips which I will take directly from them, because they've got a lot more data than we do. Here are some examples they use to create interesting content, and from my own perspective, I like when people talk to me in a personal way.

• Write about a guest who had a great stay at your hotel, and about some of the things they did.
• Write about some of the things you can do outside the hotel. If you're from the Cancun area, write about things to do in the area.
• Use pictures that are high quality, but also fun and personal.
• Write something personal, keep the tone personal, or talk about a favorite employee. People want to know who is behind the hotel brand, and feel like they know the people running the hotel.
• Don't make it long if you don't have to, a lot of people are now reading emails on their hand held devices.

Here are a few tips we hope you can use in your next email piece whether it be for a post in your next newsletter, or promotional event, I hope that it helps. If you don't agree with something here, tell us! We always love to get feed back, especially as it relates to marketing, or Internet related technology in Mexico.

At this time, I've heard that Google is expecting to release the Google Business Pages later this year, so building a profile out for a Hotel won't work. I tried it with one of my test accounts, but it's conceivable that the CEO, owner, lead marketer, or concierge could personally start building out their name to brand as spokes person for the hotel. 

Chris Brogan wrote an informative post called googleplus50 and was actually the first place I saw information on Google Plus.  As usual, Chris has come up with some great insight that he obviously spent some time on. I'll take a stab at our own list, but our list came in at a shorter 10. 

1. Layout - The layout is the definition of crisp, clean, and elegant, something you'd expect from the billionaire behemouth and jewel of Silicon Valley. It has enough of a familiar layout that people that know Facebook, won't be disappointed. It's intuitive, and it plugs in nicely with the rest of the Google products.

2. Ease of communication - I can't believe the number of comments and the ease at which people can interact. Let's use some of the Google Kingpins as an example. Both Larry Page, and Sergey Brin can easily be found, and then followed. By following these guys, you can actually communicate with them, and pretty easily. Try doing that on Facebook or Twitter!

3.  User engagement - Seriously, Google Plus is way more engaging than any other Social Media platform. Ben Parr from Mashable just posted something 30 seconds ago, I saw the post come up, and responded to it immediately - Please react to the following phrase: "U.S. President Mark Zuckerberg." That's all he needed to say, and the comments came pouring in and 2 minutes later they're standing at 24 comments. I doubt he'd get that type of response from Twitter or Facebook, or anything else.

4. Sparks - Find stuff you're interested in. This allows users to follow using Google search technology, items that you're interested in. It's great to use this to find articles related to your field and post them out to twitter, or simply +1 them, and put them into your Google Plus +'s.

5. Can we say User engagement again? - I just left a comment on a post I wrote earlier this week on Web Analytics 2.0. The author Avinash Kaushik, a seriously well respected guy and considered to be one of Google's brightest responded to me, and that he actually read the post. People, this is power for the small business person, or Hotelier that is looking to gain immediate access to influential people. 

6. Hangouts - This feature is something I've been waiting for Skype to have for years. Google Plus comes out with it, and already I'm trying to get my office mates to make the switch from Skype over to Google Plus. They're reluctant to start putting their entire lives out on the Internet, but the video chat feature is so useful, it's likely that we could. 

7. Profile - The google profile and forcing to make people public is a bit of a daunting thought for a guy that likes to consider himself hiding out in the jungles of Mexico, which I am not doing, really! However, in this day and age, and generally even more for the younger generation, people are becoming more and more used to being public and online. Have you checked out the latest profile of a teenager lately, they're not scared to put anything up online, no matter how embarrassing. The profile is a quick and easy way for people to see a comment from you, quickly look up your Google Profile, and judge the synergy so they can quickly add you to their following circle. In that regard I quite like it, and I'm getting more used to being an online presence as I delve deeper and deeper in to the social media and Internet business.

8. Circles - For no particular reason did we leave the likely basis underlying the Google Plus project. Google seems to have found a fundamental weakness in Facebook's clunky group feature and the privacy issues that seem to plague the social media company that doesn't easily allow people to segment messages more naturally among their friends as they would in real life. In reality, I don't have many or any of my real friends using Google Plus yet, their not as geeked out as I am, but I do like the following circle. The following circle allows students like myself, to follow the social media powerhouses like Avinash, Chris Brogan, Jay Baer, and hear what they're talking about, plus their comments, and interact with them.  The drag and drop feature which allows you to place certain users in multiple circles is a natural human activity, and likely one that the Google Engineers spent a lot of time thinking and focusing on. Well Done!

9. About Section - This is a feature rich section that allows multiple links, maps showing where you've lived, videos, and lots of photos. As Chris Brogan says - Marketers Rejoice.

10. Photo Display - Click on photos in the your G+ menus and you can click through a stunning photo light box with all the photos from people you're following. Try adding photographer Thomas Hawk to your following, and you'll see some great photos come across in your stream.

Well, I can't compete with a list of 50 because we've two other businesses that need attention, not to mention taking care of Hoteliers service needs. This is a start, and we'll be sure to add more once we become more accustomed to the Google Plus platform.

If you are a Mexican Hotelier and you haven't been able to get in to Google Plus, send us your email the comments section and we will invite you to chat.

If you were contemplating reading this book, we can highly recommend it and while not all the way through it yet, it has served as inspiration to mention a synopsis of the top metrics that you should be measuring for your hotel. These are not in any order of priority as each hotel site may have a different emphasis based upon their targeted goals, or strategy.

1. Bounce Rate - The bounce rate measures the number of pages people click through on your site, so it would be considered good to have a low bounce rate. As Avinash says, it's the " I came, I puked, I left" measurement. If you can't keep people from clicking on to one more page of your site, you need to work on it. It's important to measure the bounce rate of the key pages on your site.  If you want people to be booking through your hotel booking site so you don't have to pay commission to those expensive OTA's, then measure your booking landing pages. Look around on your site, and find the pages with low bounce rates, and then compare them to the pages with high bounce rate, as these are the pages that are literally driving people away from your site. Don't be afraid to modify those pages, and even rewrite the copy and experiment with ways to lower these higher bounce pages.

2. Unique Visits - Just as it sounds, unique visits is the number of new visitors that come to your site based on the time increment you query. In most cases, it's best to measure unique visits on a monthly basis. Unique visits is important, but not the most important metric. Many people lose sight, and focus too much strength on this metric. Your unique visits derive their importance by being the base which all other metrics are calculated, the more unique visits you having coming to your hotel site each month gives higher percentages of converting to potential hotel guests, or to have them bookmark your hotel blog with the chance of getting them later to sign up for a special or book a stay at your hotel.

3. Conversion Rate - In most cases, this should be the number of visitors that land on your hotel website, and actually booked a night or nights stay. Arguably, if you are a hotelier this is your number one priority and reason for being in business, but this again could depend on your objectives. Hotels which have strong social media presence and strategy like the Roger Smith Hotel in New York, or the Hacienda Tres Rios in Riviera de Maya may want to add followers to their Facebook or Twitter accounts. Your hotel may want to convert visits to sign up for your events news letter, or book a room at your hotel. What ever your strategy may be, measure it and track the success you have with your experiments and landing page optimizations.

4. Top Referrers - The top referrers are your highest traffic sources, and arguably more important than natural search engine traffic. This traffic based on a human recommendation to come and visit your site, many who have large followings and make references or links back to your site. They can explain many of the spikes you may see on your unique visits each month. Make sure you take care of your top referrers, and return the generosity by spreading their message through your preferred social media networks or linking back to them. If you see you are receiving a lot of traffic from stumbleupon.com for example, sign up, and become active in that network. Add other pages to the network, and join and look for groups that will help promote your particular area of interest, hotel or region. If you are receiving traffic back from a particular site or blog, offer to be a guest writer on that forum to gain more attention and following from those users.

5. Keywords - Whether you get search traffic from paid advertising or from organic search (free traffic from a search engine) you should be tracking those references so that you can measure and focus on the keywords that are working for your site. It's a great way to see what you think your keywords should be, and what keywords people are actually using to find your site.  Once you establish a theme or commonality to those keywords, you can create a writing strategy in your copy to gain higher rankings on those keywords, thereby increasing the traffic to your site.

6. Economic Value - This is taken straight from Avinash, and is in part the basis for his multiplicity approach to Web Analytics. How much economic value, based in the currency of your choice, is your entire web presence bringing to your hotel, operator, investors or directors as measured by the number of visits, unique or not, coming to your hotel website? According to Avinash - If your web analytics tool does not allow you (in five minutes without touching the JavaScript tag) to set up goals and goal values, then ditch it. You are wasting everyone's time; 

These are just 6 important metrics, and your hotel may have one or two metrics that are not in this list. Whatever your metrics are, the tools you use to find them should make it simple and easy to calculate the top 5 or 6 key metrics for your hotel website.

Another great blogging source, problogger.net, sent out a notice only this week encouraging people to keep their posts short due to the rise in the mobile space, we're going to break off for now. If you have any questions or would like a follow up on any of these definitions or further comments on analytics, leave us a comment. We'll be sure to write you back.

Related articles

• 5 Website Metrics Every Marketer Should Be Tracking (hubspot.com)
• Your Web Metrics: Super Lame or Super Awesome? (kaushik.net)
• Meet the Expert: 6 Questions With Google Analytics Evangelist @AvinashKaushik (hubspot.com)
• 11 Analytics Metrics That Are Actionable (seomoz.org)

Below are some highlights taken from this comparison table of Antlabs InnGate3 and Nomadix.

Benefits of Antlabs Inngate 3

Inngate3 allows multiple portals, to easily develop multiple landing pages with the same network.

Supports Access Code Authentication so that customers can remember their passwords, and they can be reused for re-login. Supports external account printers which allows for easy account generation. This is especially important for setting up cards that you can sell to your guests at the front desk.

Provides superior Peer to Peer blocking technology, and better band width shaping so as not to block regular users but limit movies that are downloading large files. Peer to Peer technology is the use of sharing movies online to facilitate their download, and is usually used by users which take up high amounts of bandwidth away from shared networks.

Provides better security and SPAM protection and alerts resulting in lower support calls. Nearly all of the enhanced security features of the Antlabs are better than Nomadix.

Allows storage for large log files – Nomadix requires an external server resulting in additional equipment which needs to be purchased.

Allows for automatic clean up of expired user accounts and backup of logs.

Benefits of Nomadix

A very strong legal department to protect their aging patents.

We hope that this article doesn't find its way to the desks of the Nomadix legal team, for fear that we get a cease and desist letter prohibiting our freedom of expressing our opinions on our blog.

  If your hotel is interested in obtaining, leasing or purchasing an Antlabs router in Mexico or the US, you can contact Gemm through twitter, facebook, putting a comment in the section below or emailing us at info@gemm.tv.   Related articles

• Turning a router into an APRS gateway (hackaday.com)
• Giving my visitors some (virtual, P2P) cash. (dougbelshaw.com)